Author Archive for guillaume

Search For Perfect Brings Perfection to Facebook

Published
by
guillaume
on January 29, 2010
in Facebook, Nudge News and Social Media
. 0 Comments

Facebook is far from perfection, but Nudge has come up with a way to help you identify where the perfection is on the platform. Search For Perfect Facebook application is a social search engine that finds what is perfect on your profile: anything that contains the word perfect or has been tagged with the word perfect appears as the top of the search engine results. Would it be about a drink from Starbucks or a crazy video from a friend, you see what people around you consider as perfect.

Behind the application is Sam Talbot, who launched Search For Perfect with the idea of “highlight the truly awesome, the truly fantastic and in the end perfect!” Matthew Long, Senior Developer at Nudge, details the functioning of the application: “It is recreating the home page in another form by filtering out stories that aren’t “perfect”. Search results are associated with like and comments functionalities within the application itself and are pulling in external blog postings and videos.”

For Toby Beresford, our Commercial Director, this application underlines the promising future of social search but also offers opportunities for brands to use application for contests. Whatever the future holds in store for Search for Perfect (and it sounds quite promising), it helps to know that perfection is now one click away.

Foursquare:When Check-in Is Fun!

Published
by
guillaume
on January 22, 2010
in Social Media
. 0 Comments

Foursquare is the star social media network of 2010. This is a mobile check-in application game based on location: each time you check in at a place (e.g. a bar or a restaurant), you earn points that you will use to compete with your friends. Moreover you can leave notes about the place, get badges based on your activity and even become mayor of a spot if you have the highest number of check-ins.

Foursquare is also useful for small businesses as it offers details on the people checking in at the place but also enable the owners to offer special offers using the platform. As an example the restaurant Hummus Bro offers a 2-4-1 deal to the mayor of the place. At the moment there are 200,000 users on the platform, a check every second and Foursquare is growing so quickly that Yelp is feeling the threat.