Monthly Archive for January, 2010

Search For Perfect Brings Perfection to Facebook

Published
by
guillaume
on January 29, 2010
in Facebook, Nudge News and Social Media
. 0 Comments

Facebook is far from perfection, but Nudge has come up with a way to help you identify where the perfection is on the platform. Search For Perfect Facebook application is a social search engine that finds what is perfect on your profile: anything that contains the word perfect or has been tagged with the word perfect appears as the top of the search engine results. Would it be about a drink from Starbucks or a crazy video from a friend, you see what people around you consider as perfect.

Behind the application is Sam Talbot, who launched Search For Perfect with the idea of “highlight the truly awesome, the truly fantastic and in the end perfect!” Matthew Long, Senior Developer at Nudge, details the functioning of the application: “It is recreating the home page in another form by filtering out stories that aren’t “perfect”. Search results are associated with like and comments functionalities within the application itself and are pulling in external blog postings and videos.”

For Toby Beresford, our Commercial Director, this application underlines the promising future of social search but also offers opportunities for brands to use application for contests. Whatever the future holds in store for Search for Perfect (and it sounds quite promising), it helps to know that perfection is now one click away.

Foursquare:When Check-in Is Fun!

Published
by
guillaume
on January 22, 2010
in Social Media
. 0 Comments

Foursquare is the star social media network of 2010. This is a mobile check-in application game based on location: each time you check in at a place (e.g. a bar or a restaurant), you earn points that you will use to compete with your friends. Moreover you can leave notes about the place, get badges based on your activity and even become mayor of a spot if you have the highest number of check-ins.

Foursquare is also useful for small businesses as it offers details on the people checking in at the place but also enable the owners to offer special offers using the platform. As an example the restaurant Hummus Bro offers a 2-4-1 deal to the mayor of the place. At the moment there are 200,000 users on the platform, a check every second and Foursquare is growing so quickly that Yelp is feeling the threat.

Social Media Campaign Marketing ROI on Facebook – What to Measure?

Published
by
toby
on January 9, 2010
in Uncategorized
. 0 Comments

Buses and drivers undergo tests

Knowing what to measure matters

Simple question, as raised by Business week’s excellent Social Media Snake Oil article. If you run a social campaign with Nudge Social Media then you’ll be marketing direct to consumers (rather than the blogosphere) and we’ll be measuring the following:

  • Sales - if you’ve an online fulfilment system like Photobox you’ll have seen  direct sales from an app like Super Photos
  • Sales Results By Qualitative Assessment – Britvic saw 37% of users of our Tango Head Masher app say they went on to buy a can of the famous drink, that’s against a benchmark of 25% for similar types of campaigns.
  • Engagement Time – any Brand owner knows that the more time a customer spends in your world (and they enjoy it) the more opportunities you have to message them. We measure visit time – and we saw users spending 3 minutes on average whilst playing the Tango Head Masher.
  • Daily and Monthly Active Users – the follow up to Engagement time is to get users returning day after day, we can measure this too
  • Key Performance Indicators – on a per campaign basis you might have specific indicators which we track using our n-stats tool

Key Performance Indicators is often where the in-flight optimisation happens and this might include:

  • organic ratio (how many users have arrived via the viral loop as opposed to media spend),
  • campaign link traffic (to other properties such as a web site),
  • demographic stats (anonymised age, gender and location information),
  • Facebook integration point use (bookmarks, tabs added and so on)
  • campaign actions (mashing a photo, uploading an image, making a comment)

If you’d like to find out more about how a social media campaign can guarantee ROI results for your brand then do give me a call at Nudge on 0207 096 0146