Hey I know how you think – it’s a fragmented media landscape – I’ll save myself a shed load of rework if I tweet once and then republish many times on my Bebo, Myspace, Facebook page and anywhere else I can syndicate this.

How foolish you are. This means either you go down to the lowest common set of tools or you baffle social network friends with jargon that belongs to another social network paradigm.

If the latter then you fill up our Facebook news feeds with the unintelligible RT, hashtag and @username, if the former then you use neither twitter or Facebook to its full potential.

Don’t keep your tweets anodyne and your statuses samey! No change the tune and repurpose your content and publish twice, the increase in fans will reward your rework.

Much better to keep the tweets on twitter and the status updates on Facebook. That way you can really join the twitterverse, at the same time you can do your Facebook friends a favour by including @{their name} and autoposting to their wall.