Couple of new phrases we’ve been using in Nudge to explain how brands should be using social media.

Firstly social media offers the chance of higher engagement “warm traffic” - users “warm up” on a social app and when taken to another property like a  website are much warmer customers and more likely to convert, i.e. signing up to an online newsletter.  Warm traffic is one of the main benefits of a social network marketing campaign.

Extreme social media is the skittles.com approach where your brand is promoted more by how it is described on social  (what people say about it) and less by what you say about it. It’s a risky approach but if you want to try it - check out http://www.skittlr.com - see what the extreme social media version of my personal Toby Beresford brand might be.

Toby B according to extreme social media tool skittlr

Clara Shih, ex Salesforce web apps expert, who integrated Salesforce.com with Facebook, makes sense of our collective Facebook obsession in her new book - the Facebook era.

Clara Shih at Facebook Developer Garage

Clara’s main points at the garage, teasing us to read more…

The decade gone by? That was  the world wide web of information - how droll - now it’s the world wide web of people. 

Facebook changes the web. It brings the first trusted template for deep psychographic user data. Now all user expectations have changed - they don’t want to have to enter all their data in every time they come to a new web site.

Transitive trust explains the phenomenom where if I know who our mutual friends are I am more likely to trust you. The cold call just got slightly warmer.

New modes of communication like Facebook mean that the cost of staying in touch with weak ties is much lower, social networks we can finally capture the long tail of our social capital. That old primary school friend is your future hire…

Now it’s time to actually read the book…